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Asia-America Movers Award
2025
Award Nomination Guide
Nominations & Voting open:
05/16/2025
Nominations & Voting close:
06/30/2025
The Asia-America Movers Award (A2A Movers Award) 2025 is a premier recognition initiative hosted by the USA Asian Culture & Food Expo, created to spotlight the brands and innovators shaping the future of Asian food and culture in the United States.
Celebrating both time-honored legacy brands that have shaped Asian-American culture for decades and next-generation innovators redefining its future in the U.S. market, the A2A Movers Award honors excellence while amplifying cross-cultural impact across industries.
With over 500+ Asian and cross-cultural brands participating in past expos, the award reflects the evolution and growing influence of Asian culture in the U.S. mainstream, while empowering brands that are building meaningful, authentic connections across communities.
The awards are divided into four key segments:
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- For Asian Brands – Categories like Most Popular Snack Food and Most Popular Functional Beverage reflect trends loved by American consumers.
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- Mainstream Brands Reaching Asian Communities (Excluding Asian Brands)-American Market – Recognizing brands that are actively building bridges with Asian communities and embracing multicultural outreach. ​
Winners will be selected entirely through public voting, empowering communities to directly support the brands and individuals they believe in.
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Categories
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ASIAN BRAND
2
Awards Mainstream BrandsReachingAsian Communities
(Excluding Asian Brands)
Any shipping costs and customs duties incurred during delivery must be borne by the participating entity
Nominee & Winner Benefits
1. Free Listing on the Official Expo/Award Website. All nominated brands receive free exposure, with priority given to exhibitors.
Featured in the Competition Gallery and continuously promoted on the official website for 6 months to attract potential collaborations.
2. Complimentary General Admission Tickets to 2025 USA Asian Culture & Food Expo (quantity varies for nominees and winners).
3. Brand Exposure Opportunities via OMG Network
Outstanding nominated brands may be featured across Expo promotional channels to enhance their online visibility and brand recognition.
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4. Exclusive discounts are available for promotional services provided by the Expo host, including press releases via USA Nihao News and on-site KOL activations with extended online exposure.
Winner Benefits
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1. Award Plaque & Certificate
2. On-Site Award Ceremony
Presented by the authoritative institutions or U.S. media, with meaningful interactions during the live award ceremony.
3. Premium Product Display on Event Day
Prime placement in the product exhibition area for direct engagement with buyers, brokers, restaurant representatives, and end consumers, creating expanded business opportunities.
4. Media Exposure
One complimentary media coverage after the event, highlighting both the award and exhibition participation (valued at $2,500).
5. Expo Handbook Finalist Listing
All winning products will be featured in the "Expo Handbook" finalist section, distributed during the event.
6. Increase Brand Visibility
Three dedicated promotional features across the Expo host’s media channels to highlight award recognition (valued at $1,800).
7. Priority Inclusion in Influencer Content
Winning brands will receive priority placement in content created by Instagram or Xiaohongshu (Rednote) KOLs during the event
Cost
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ACE Expo Exhibitors/Vendors: Free (Nomination fee waived)
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Nominees Nominated by Others: Free (Nomination fee waived)
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Apply as a candidate: $30 per nomination
This fee helps cover the administrative and operational costs of processing nominations, organizing submissions, and managing logistics for public voting and recognition.
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Note:
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One nomination = one product in one category
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One product entered in two categories = two nominations
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Two different products/flavors (even within the same product line) in one category = two nominations
​Terms
Intellectual Property Terms & Conditions​
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Originality Requirement
All entries submitted must be original works independently designed by the participating company. The participant must hold full intellectual property rights to the product and ensure that the entry does not infringe upon any third-party intellectual property, nor violate any applicable laws or regulations.
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Legal Liability
The participating company shall bear full legal responsibility for any issues arising from their entry, including but not limited to defamation, copyright, portrait rights, trademark rights, and patent rights.If the organizing committee discovers infringement, falsification, or receives third-party claims, complaints, or legal actions regarding the entry, it reserves the right to disqualify the entry and revoke any awards or recognitions granted.Any penalties, financial losses, or reputational damage resulting from intellectual property disputes shall be entirely borne by the participant.
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Publicity Rights
The organizing committee reserves the right to use all submitted entries free of charge for promotional, media coverage, marketing, and exhibition purposes, both online and offline.
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Copyright Responsibility
DisclaimerParticipating companies are required to provide truthful and accurate information during the submission process. Any disputes involving copyrights, patents, or other intellectual property rights shall be the sole responsibility of the submitting party.