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San Mateo

Event Center

1346 Saratoga Dr, San Mateo, CA 94403

August 15 -16 , 2026

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Empowering

Brands Highlighting

the Value of

Asia

2026 USA Asian Culture and Food Expo

USA Asian Culture and Food Expo (ACF Expo) is the only U.S.-based trade expo dedicated exclusively to helping Asian brands enter and scale within the mainstream American market. The expo brings together a curated selection of high-quality Asian brands with strong product readiness and clear international expansion goals, creating a focused gateway into the U.S. commercial ecosystem.

More than a traditional exhibition, ACF Expo functions as a market entry and validation platform. Participating brands gain direct exposure to key mainstream resources, including retail buyers, distributors, supermarket groups, and cross-industry partners, while simultaneously engaging with U.S. consumers to test product appeal, pricing, and brand positioning in a real-world environment.

By bridging B2B access with direct-to-consumer market feedback, ACF Expo enables brands to reduce entry risk, accelerate market learning, and establish meaningful connections that support long-term growth in the United States. For Asian brands seeking a practical, efficient, and data-driven pathway into the U.S. mainstream market, ACF Expo serves as a critical first step.

Overview

West Coast Asian Foodie Fest

West Coast Asian Foodie Fest is a large-scale, consumer-facing festival designed to operate in parallel with ACF Expo, creating a powerful B2B + B2C ecosystem for market entry. While ACF Expo focuses on trade access, buyer connections, and distribution opportunities, West Coast Asian Foodie Fest drives significant on-site consumer traffic and real-time market engagement.

By attracting a broad mainstream audience alongside Asian and multicultural consumers, West Coast Asian Foodie Fest provides participating brands with direct access to authentic consumer feedback. Brands are able to observe purchasing behavior, test product-market fit, evaluate pricing sensitivity, and assess brand messaging in a live environment that closely reflects real retail conditions.

This dual-event structure significantly reduces the uncertainty and cost typically associated with U.S. market entry. West Coast Asian Foodie Fest transforms consumer engagement into actionable insights, enabling brands to validate demand, refine their go-to-market strategy, and enter the U.S. market with greater confidence and clarity.

Together, ACF Expo and West Coast Asian Foodie Fest offer Asian brands a rare opportunity to connect simultaneously with industry decision-makers and end consumers—bridging strategy with real-world performance in a single, integrated platform.

USA • ASIAN • CULTURE • FOOD • EXPO

Event Features

Event Organizer with influence on Asian Brands and Communities

The organizer has extensive experience in both the mainstream and Asian-American markets in the U.S. In addition to partnering with local governments in various cities each year to host large-scale fair that increase brand visibility and bring significant economic benefits to the area, they also design numerous high-impact events based on the needs of brands and major shopping malls.

Venue Highlights

The Bay Area offers one of the strongest consumer markets in the U.S., defined by high purchasing power, strong spending on food and lifestyle products, and a multicultural audience highly receptive to Asian brands. As a trend-setting and early-adopter region, the Bay Area provides Asian brands with an ideal environment to validate demand, gain real consumer insights, and build momentum before expanding nationally.

Maximizing Brand Exposure

The organizer ensures full online exposure across multiple platforms and long-term promotion through offline advertising spaces, enabling sponsors to gain market recognition in the shortest time. Additionally, sponsors will secure premium positions at the event, maximizing on-site foot traffic and showcasing their leadership in the industry.

Extensive Market

Resources

This expo combines brand resources with an outdoor Asian foodie festival, bringing together abundant B2B (business-to-business) and B2C (business-to-consumer) opportunities. The event features special media coverage, providing exhibitors with both commercial and consumer resources, creating swift opportunities for brands to establish themselves in the U.S. market and also have chance to connected with Asian comminities.

Combining Online and Offline Channels

As a professional marketing company, the organizer provides nationwide online ad coverage, with each event reaching over 2 million impressions. Coupled with the offline brand exposure during this event, we ensure localized visibility for brands. In addition to the on-site foot traffic during the event, there will be two months of outdoor advertising at the venue, located in a prominent area of Silicon Valley. All participating brands will also be featured in the USA Asian Food & Culture Expo guidebook. By combining online ad exposure with the offline event, brands will gain market recognition in a short period.

Government Support &
Media Coverage

The organizer focuses on creat-ing events for the Asian community, promoting Asian culture, and marketing Asian brands, con-sistently receiving strong support from local govern-ments. Additionally, the organizer has extensive media resources, ensuring the authority and effective dissemination of the event.